In a world where user experience can make or break a product, I am committed to creating meaningful and delightful user experiences through the fusion of psychology, research, and design.

10+

500+

Conducted Research Studies

Years in UX and Market Research

4+

in UX Leadership and Management

MSc

and BA in Psychology

A short story about me

AccuWeather Personas

In-depth Interviews; Survey; User Personas

EKIMO Mobile APP Redesign

Usability Testing; In-depth Interviews

Projects

Coming Soon

”I have had the privilege of working closely with Gvantsa for 5 years, during which time I have witnessed their exceptional skills, dedication, and passion for user experience research. As the Head of the UX Research team, Gvantsa actively promoted collaboration with other departments, product teams, and stakeholders. Her efforts have strengthened the integration of UX research into our product development process. She developed a strategic plan for UX research, outlining clear objectives, research methodologies, and timelines. Her strategic approach ensured that our UX research efforts aligned with our company's product and design goals. She effectively managed resources and budgets for UX research, ensuring that our team had the necessary tools and support to conduct impactful research.
Gvantsa has an impressive talent for assembling a highly skilled and motivated team of UX researchers. Her efforts in team recruitment and development have resulted in a cohesive and high-performing research group. She has been an outstanding mentor to team members, providing guidance, mentorship, and opportunities for career development.
Under Gvantsa's leadership, our UX research team has delivered valuable insights that directly influenced product improvements, resulting in enhanced user experiences and increased user satisfaction.”

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Ana, Deputy CDO-Digital User Experience, Bank of Georgia

People about me

”My first impression of Gvantsa centered on her dedication to her job. Her research was always in-depth, and her commitment to the task at hand was evident in everything she did. However, Gvantsa isn’t just a UX researcher, she’s the team leader with an understanding of both the nuances of UX and the broader business landscape.
Under Gvantsa’s leadership, our approach to UX research underwent a significant transformation. She brought not only depth of knowledge but also an unmatched skill in implementation, aligning our processes seamlessly with agile methodologies, which were crucial for creating UX products. Coming across Gvantsa in the UX industry is a notable experience.”

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Tatia, Ex-Head of Information Architecture, Bank of Georgia

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