Survey Screener
General Preferences
Which of these applications or websites do you use most frequently?
(Select one)
● Weather on my iPhone (Apple Weather)
● Weather on my Android or Pixel - any Google weather experience
● Weather.com / The Weather Channel
● AccuWeather
● Carrot
● WeatherBug
● Tomorrow.io
● Weather Underground
● National Weather Service
What are the main factors you consider when choosing a weather application or website?
(Select all that apply)
● Accuracy
● Ease of use
● Location-specific data
● Forecast time period (minute, hourly, daily, monthly)
● Notifications and alerts
● Cost
● Customization
● Brand reputation
● International coverage
● Severe weather experience (tropical, winter, wildfires, etc.)
● Radar & Maps
● Health & Activities Outlook (save specific allergens, health conditions, and activities to your personal outlook)
● Other
Other: You selected 'Other.' Please provide the main factors you consider when choosing a weather application or website.
AccuWeather Usage:
When was the last time you used AccuWeather? Please write an approximate date of your last use of AccuWeather.
How frequently do you use AccuWeather?
● Multiple times a day
● Once a day
● A few times a week
● About once a week
● A few times a month
● Once a month
● Less than once a month
When do you use AccuWeather?
(Select all that apply)
● In the morning to plan my day
● Before I go to bed to check the next day's weather
● Throughout the day as needed
● Before planning outdoor activities
● When monitoring severe weather events
● When making travel or vacation plans
● During traveling
● During winter
● During allergy season
● I don't have a specific time; I use it randomly
● Other
Other: If you selected 'Other', please describe when you use AccuWeather.
If not, please write 'N/A'.
When do you use AccuWeather mostly?
(Select one)
● In the morning to plan my day
● Before I go to bed to check the next day's weather
● Throughout the day as needed
● Before planning outdoor activities
● When monitoring severe weather events
● When making travel or vacation plans
● During traveling
● During winter
● During allergy season
● I don't have a specific time; I use it randomly
● Other
Other: If you selected 'Other', please describe when you use AccuWeather mostly.
If not, please write 'N/A'.
How do you use AccuWeather?
(Select all that apply)
● Website on Smartphone
● Application on Smartphone
● Website on Tablet
● Application on Tablet
● Website on Desktop/Laptop
● Application on Smartwatch
If you use multiple AccuWeather platforms, do you use them for different purposes, or do you use them interchangeably? Please explain.
If not applicable, please write 'N/A'.
How do you use AccuWeather most frequently?
(Select one)
● Website on Smartphone
● Application on Smartphone
● Website on Tablet
● Application on Tablet
● Website on Desktop/Laptop
● Application on Smartwatch
Why do you prefer the AccuWeather platform you selected in the previous question?
AccuWeather Plan:
Are you currently using the Free or the Premium+ subscription on the AccuWeather App?
● Free
● Premium+
● I'm not sure
Free: What would encourage you to consider upgrading to the Premium+ subscription of AccuWeather?
● Widgets
● Extended hourly graph forecasts
● AccuWeather alerts
● Interactive maps
● Extended future radar
● Extended lightening features
● Ability to customize
● Ad free
● Other
Other: If you selected 'Other’, please describe what other factors would encourage you to consider upgrading to the Premium+ subscription of AccuWeather.
If not, please write 'N/A'.
Premium+ Plan: What motivated you to upgrade to the Premium+ Subscription on the AccuWeather App?
● AccuWeather Alerts (hyper-local, hyper-accurate, and hyper-fast severe weather notifications)
● Extended Hourly Forecast (air quality, humidity, dew point, cloud cover, etc.)
● Visual Weather Data (more charts and graphs)
● Widgets (customize your home screen with your favorite widgets: temp, current conditions, daily, etc.)
● Health & Activities Outlook (save specific allergens, health conditions, and activities to your personal outlook)
● Ad free
● Other
Other: If you selected 'Other', please specify what other factors motivated you to upgrade to the Premium+ Subscription on the AccuWeather App.
If not, please write 'N/A'.
Motivations and Needs:
What features of AccuWeather do you use?
(Select all that apply)
● Current weather conditions
● Hourly forecast
● Daily forecast
● Severe weather alerts
● Historical weather data
● Radar and Satellite maps
● Air Quality
● Allergy Outlook
● Health & Activities Outlook (save specific allergens, health conditions, and activities to your personal outlook)
● Videos and weather news
● Other
Other: If you selected 'Other’, please specify what other features of AccuWeather you use.
If not, please write 'N/A'.
What features of AccuWeather do you use mostly?
(Select one)
● Current weather conditions
● Hourly forecast
● Daily forecast
● Severe weather alerts
● Historical weather data
● Radar and Satellite maps
● Air Quality
● Allergy Outlook
● Health & Activities Outlook (save specific allergens, health conditions, and activities to your personal outlook)
● Videos and weather news
● Other
Other: If you selected 'Other’, please specify what other features of AccuWeather you use mostly.
If not, please write 'N/A'.
What do you like most about AccuWeather, and why?
What improvements or additional features would you like to see in AccuWeather?
Have you encountered any issues or challenges while using AccuWeather? If yes, please describe.
Persona
Which of the following best describes your primary use of AccuWeather?
(Select one)
● I check the weather occasionally for general information
● I check the weather to plan my day
● I work outside and use AccuWeather to ensure that working conditions are safe
● I depend on AccuWeather for planning outdoor activities (such as dog walking, running, outdoor sports, etc.)
● I use AccuWeather to plan my trips and vacations
● I have a strong interest in weather and use AccuWeather for in-depth information
● I live or own properties in areas prone to extreme weather conditions, such as hurricanes, and use AccuWeather to stay informed and prepared for these events
● Other
Other: You selected ‘Other’. Please describe your primary use of AccuWeather.
“I depend on AccuWeather for planning outdoor activities (Such as dog walking, running, outdoor sports, etc.)”: If you selected "I depend on AccuWeather for planning outdoor activities", please specify for which outdoor activity planning you use AccuWeather mostly.
(Select one)
● Gardening
● Dog walking
● Child(ren) walking
● Running
● Walking
● Outdoor event planning
● Traveling
● Hiking/Camping
● Boating/Fishing
● Skiing/Snowboarding
● Surfing
● Outdoor Boot Camp / Exercises
● Other outdoor activity
● I don't use AccuWeather for any outdoor activity planning
Other: If you selected 'Other outdoor activity,' please specify for which outdoor activity planning you primarily use AccuWeather.
If not, please write 'N/A'.
